Mahita Parasa
Los Angeles, CA | 408-412-4253 | mparasa@usc.edu
Analytically driven UX Designer passionate about creating intuitive and delightful user experiences across multimodal platforms. Proven track record in delivering innovative, data-informed design solutions that enhance user satisfaction. Skilled in user research, interaction design, and agile product development.
Education
- University of Southern California
Aug 2024 - Present
Masters of Science, Integrated Design, Business and Technology
- University of California, Davis
June 2019
Bachelor of Science, Psychology
Experience
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Feb 2023 - Present
Rare Genomics
Web Designer
- Designed and implemented a new user-friendly blog page design that meets WCAG standards for the rare disease non-profit, resulting in a 20% decrease in bounce rate
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Conducted user research and market research on UX trends, synthesizing research findings into strategic recommendations that enhanced usability by 42%
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Implemented changes based on monitored web analytics through GA4 and Hotjar, driving a 25% increase in user engagement and a 10% boost in social media reach
Aug 2024-Present
Southern California Clinical Translational Science Institute
Part-time Instructional UX Designer
Dec 2022-Dec 2024
Freelance
Web Designer
Mar 2022-Jun 2022
General Assembly
UX Design Fellow
Skills
Tools
- Figma
- Adobe Creative Suite
- Google Suite
- Notion
- Wordpress
- Miro
- Google Analytics
- Userlytics
- Hotjar
Technical
- HTML
- CSS
- Python
- Usability Testing
- A/B Testing
- Information Architecture